Alphabet’s Google Launches Gemini Enterprise Amid Stock Slump

Google, under parent company Alphabet (GOOGL), unveiled Gemini Enterprise, an AI-powered productivity platform aimed at challenging Microsoft’s 365 Copilot. The service integrates Google’s Gemini AI for corporate data analysis and centralized AI agent access. Despite the launch, GOOGL shares fell 1.3% on Thursday and nearly 2% over the past week.

Google Cloud CEO Thomas Kurian emphasized the company’s unique infrastructure advantages, including GPU and tensor processing unit optimization, to deliver scalable enterprise AI. The market reaction reflects broader investor skepticism around Alphabet’s aggressive AI investments, including a recent $4 billion data center initiative in Arkansas.

Wall Street remains bullish on GOOGL long-term, but competition with Microsoft’s entrenched Azure platform clouds the near-term outlook. The AI arms race is heating up—and Alphabet’s stock volatility may persist as it battles for dominance.